Dealer Web Help

“Where (Dealer Web Help) helps me is in the mundane upkeep of our sites and technical issues so I can focus on selling.  And there’s a lot more to it than most people even realize.” –Jeanine Maddox, Dayton Andrews Dodge, Internet Director



1.      Search Engine Optimization (SEO)

·         Monitoring the position of your dealership site(s), (Main & Micro) within Google & Yahoo!
·         Creating a larger funnel with more links to the main site by creating a microsite to help generate additional leads.
·         Listing the dealership inventory within SilentAutoAuction.com free of charge for greater inventory presence.*
·         Creating & assisting your dealership with a presence within My Space and other networking sites on the web driving additional traffic to the dealership.
·         Creating and maintaining a dealership blog for even more net coverage.
2.      Ongoing Dealership Consultation, & Analysis ensuring the sales process within your dealership’s internet department to be efficient and effective.  Including:
·         Email template evaluations & alterations for calls to action & effectiveness.
·         Internet sales processes including website path & page evaluations and flow of the lead from the internet to the sales people.
·         Verbiage used to communicate with leads for improved commitments and CSI.
·         Timeliness of responses to promote the dealership’s professional appeal.
·         Follow-up procedures; keeping the lead interested for future purchases & servicing.
·         Data mining for target marketing in service, parts, body shop, & sales.
3.      Weekly visits (if opted for in your service package) include some of the above and:
·         Review the past week’s accomplishments/failures & adjust.
·         Visit each department, (sales, service, body shop, parts), for marketing direction.
·         Assist your dealership with email campaigns for specific target marketing per management & DWH suggestions.
·         Colaboration of successful e-marketing experiences with DWH.
4.      Outside evaluation of software/technology to be presented to your dealership for an evaluation of its abilities & adaptability of the dealership pertaining to your dealership’s distinct personality saving time, money, & allowing the dealership team to focus on selling.
5.      Attendance & reporting from various training courses offered by such companies as Autotrader.com, Cars.com, BZ Results, Cobalt, Google, eBay, & others to keep your personnel in the dealership selling.
6.      Giving your dealership access to eDealercosts.com free of charge to help monitor & evaluate overall costs of online services.**





* Realeasing 2010   ** Expected Realease 2011